At the core of our tech stands our patent-pending Exoskeleton Mark I technology that allows any piece of clothing to adapt to any body-shape or style at any time. This futuristic and revolutionary tech allows you to swiftly and instantly buy clothing, without any hassle, that is simply guaranteed to fit. In fully eliminating the need to try on clothing, we conquer the final frontier of internet retail: while in the past most people did not want to buy clothing online because of worries regarding sizing and fit, as well as the absence of any consistency in sizing across stores, with our tech consumers can simply and swiftly order without worries and have their clothes delivered to their front door the next day. Clothing hadn’t changed in any significant way since the 19th century, except that up until now 21st century clothing fit us worse than ever, and was of lower quality than ever. We thought it was time to change that.

We were the first to realise that if the future is indeed, as most predict, the integration of our bodies and what we wear into the Internet of Things, clothing that can adapt to any body and fit anyone is a prerequisite. Imagine if you had to buy a smartphone according to your body-dimensions, only finding out whether or not it works fully the way you want it to after trying it on. Imagine technology that, when you lose or gain weight, suddenly no longer works that well. It is clear that this would be unacceptable. True wearable technology requires a complete overhaul of clothing – so we just went ahead and changed the clothing world completely.

Our Exoshirt Mark I and intelligent uniforms complete the natural evolution of wearables. Embedded in our intelligent clothing are AI controls activated by voice, gesture and touch, creating a brand-new platform and transforming the human body into the next-gen user interface. We make it so that there is no need to take your smartphone out of your pocket or backpack, or to pick it up from your desk: as long as there is a wifi-enabled processor in your general vicinity, you can do anything handsfree. That’s getting directions from a virtual assistant, placing and receiving phone calls, listening to music, sending messages, or controlling other devices, all through your shirt. Eventually, as we embed screens into the Mark II, the smartphone will disappear completely out of the hands of those on-the-move, simply becoming a processor connected to our wearable tech – we expect smartphones will retain a screen only for occasional use, and to troubleshoot.

Taking away the need to tailor clothing, we dramatically cut costs for all those businesses and individuals that currently need to tailor clothing or uniforms. This ranges from hundreds of thousands of individuals in the armed services, to hundreds of thousands of individuals in businesses, to the individual consumer.

You may have read when you entered our website that the emissions of the textile industry are higher than those of all international flights and maritime shipping combined; if nothing changes, the clothing industry’s effect on the climate is predicted to be catastrophic. This is largely due to the wastefulness of Fast Fashion – $460 billion of value is destroyed each year just in clothing that is discarded. Customers throw away clothing primarily for reasons of style and fit. When ordering online, many order multiple sizes and then return those that don’t fit – itself a result of the inconsistency in sizing across stores.

Our company explicitly sets out to combat Fast Fashion, offering an effective and tech-forward alternative. Our products help combat emissions resulting from online return rates often as high as 50% in the clothing industry. By allowing clothing to change style and fit at will, we furthermore drastically increase product life – taking away the two most common reasons for discarding clothing. Fast Fashion products are generally disposed of in under twelve months, wasting, as mentioned above, $460 billion each year, while tech products have a much longer product life. By infusing our shirts with tech, we build the future in more than one way. We also aim to manufacture responsibly, with the option for users to enter the product number of their shirt and see the exact journey of the product, the people, places and companies involved, all to measure each shirt’s net impact.

A dedicated researcher in our team is focused solely on optimising the clothing manufacturing process in factories with AI, having recently finished his degree in sustainability engineering at the University of Cambridge on the topic. In his research, he discovered the tremendous GDP-sized worldwide wastage due to inefficiency in one particular textile-making process. The success of this research may dramatically impact sustainable practices in the sector.

We believe the push for sustainability can and should be market-led: we show that companies can have a clear incentive to disrupt and innovate wasteful industries - wastefulness which in the long term also translates into decreased profitability for businesses - as part of their core mission to deliver value and create prosperity within a free and fair market.

We offer businesses and government the chance to innovate, increase sustainability, cut costs, and finally render employees much more effective at their job, by giving them digital superpowers.

Currently, the modern warfighter controls robotics, comms and other technology in the field by looking down at a smartphone - often stuck to their stomach and controlled by a 2000s-type stylus – tapping away at extremely small icons while looking down. This is far from an ideal situation in an active environment. Our smart uniforms bypass all that and integrate the tech into the uniform itself – through voice, gesture and tactile commands the warfighter is able to control drones, robotics and other UxS as intuitively as interacting with a teammate. This drastically reduces the training and effort needed from the warfighter’s perspective. By embedding tech into clothing, we also dramatically increase the efficiency and type of data that can be sent to central command: from decisions based on the warfighter’s vitals – heartbeat, body-heat – to easy real-time tracking of location and physical movements as well as gestures.

For businesses, we offer the integration of the human into the Internet of Things, allowing a single person to control simple and complex devices, machinery, drones and robotics intuitively and on-the-go, without having to physically interact with any of these, remaining constantly in contact and reachable through embedded comms. By untethering an employee from having to physically interact with screens, they are often able to undertake a task twice as fast, both through the intuitive nature of voice, gesture and clothing-based touch commands, and by not having to cross physical space to interact with multiple devices. Our platform, UI integrated into clothing, is system-agnostic, allowing it to work intuitively and easily with existing communication and business software; it furthermore has the distinct advantage of allowing a complete overhaul of communication systems without having to introduce any new hardware, infrastructure or software, simply sitting on top of existing systems, making them more efficient.

Roughly one in two of the world’s working population wears a uniform, yet very few of these uniforms actively and directly assist the wearer in the job they are doing. We intend to change that.

As seen on the BBC.

Watch part of our earliest and first-ever pitch, selected by the Cambridge Angels to be filmed and broadcast on BBC One. The BBC made the editorial decision to focus on our body-adaptive or adjustable aspect.

As seen on the front page of Business Weekly.


For the digital print version, click here; for the web version click here.

As seen on Incubyte.


For the Incubyte blog-post on the Rise of FashionTech and our company, click here.